espinoza Stone, inc.
A Fresh Approach To Revolutionizing A Stalwart Brand
Espinoza Stone is a Texas-based supplier of natural stone and related building materials, offering a wide range of products including dimensional stone, architectural elements, and landscape materials. The company has built a strong reputation within the construction and design community since its founding in 1996.
problem
The product offering was broad but difficult to navigate. Information was not consistently organized, making it harder for architects, builders, and contractors to quickly find and evaluate materials. This created friction across both digital and print experiences and limited the effectiveness of the company’s marketing efforts.
role
Led brand and digital development for Espinoza Stone, working with the internal marketing team to structure how products were organized, presented, and communicated across web, print, and campaign initiatives.
approach
The focus was on bringing structure and clarity to a broad product offering. Products were reorganized into a more intuitive system, improving how they were presented across both digital and print formats.
Website navigation and product categorization were redesigned to reduce friction and make materials easier to find and evaluate. This approach carried through to the product guide and campaign work, creating a consistent experience across channels and supporting how customers engage with the brand.
outcome
The updated structure improved how customers navigate and understand the product offering, resulting in a more consistent and accessible experience across web, print, and campaign touchpoints. The work generated increased engagement and new leads through digital and print channels.
The product guide received a Gold Hermes Creative Award, the Profiles web application received a Platinum Hermes Creative Award, and the redesigned website received a 2023 Award of Design Excellence from Graphic Design USA.
deliverables
brand foundation
digital experience
product & content system
campaigns & marketing
sales & engagement tools
visual assets
The Brilliance Of Natural Stone
Elevate your space with the timeless beauty of natural stone. Crafted by passionate artisans, our natural stone building materials exude elegance and durability. Each piece in our collection tells a unique geological story, adding character and depth to your design. From rustic charm to modern sophistication, let stone transform your project into a masterpiece.
