Branding
Crushing it with Color to Achieve Brand Success
Creating a visual identity that resonates with your target audience is essential for success in branding. The art of color theory, when combined with the principles of design thinking, offers a robust framework for building compelling and effective brand experiences. By understanding the psychology behind colors and leveraging design thinking’s empathetic approach, businesses can create…
Read MoreHealth and Wellness Company Wins National Design Awards
Magic Water Systems, a Houston, Texas-based health and wellness company, wins double gold awards from the prestigious, nationally recognized Hermes Creative Awards. The winning entries include a new brand identity and a custom website. The client wanted to expand their customer base to Houston’s northern suburbs and knew their dated materials wouldn’t cut it. Our…
Read MoreJ&J Stone Brand Identity Wins National Award
FOR IMMEDIATE RELEASE Austin, TX – January 8, 2021 Renowned brand designer and strategist Will Mokry has achieved a dazzling triumph, clinching the prestigious Award of Design Excellence from Graphic Design USA (GDUSA) magazine. This accolade recognizes Will’s exceptional creative prowess and groundbreaking approach to creating the brand identity for J&J Stone, Inc., a leading…
Read MoreTypography’s Beauty Of Styles, Parallels, Contrasts, & Harmonies
Typography, the art of arranging typefaces, is a powerful tool that breathes life and personality into written communication. It encompasses a diverse range of styles, each possessing its unique characteristics and visual language. Today, I embark on an enlightening journey through typography, examining its various types, uncovering their similarities, differences, and exploring the art of…
Read MoreThe Future Of Omnichannel Marketing
Imagine you walk into your grocery store, and instead of grabbing a cart, you put on augmented reality (AR) glasses pre-loaded with an artificial intelligence shopping program. Wait, did I say walk into a store? I meant to sit down on your couch at home, put on your VR headset, and virtually shop from the…
Read MoreThe Real In Reality Marketing Demographics
Nielsen conducted an online survey on over 8,000 people to understand consumer attitudes towards emerging technology, with specific regard to virtual reality (VR). The survey results bode well for the near-future of the VR industry. Respondents generally showed an interest in adopting VR technology, and those most interested were found to be an attractive demographic for…
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