Exploring the Impact of Design Thinking Beyond Visual Aesthetics

Chaos To Clarity: The Art Of Design Thinking

In today’s competitive business landscape, branding has become more critical than ever. A well-crafted brand sets a company apart from its competitors and connects with customers on a deeper level. To achieve such a brand, many organizations are turning to design thinking—a human-centered approach that combines creativity, empathy, and problem-solving. Design thinking has proven to…

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The Future Of Omnichannel Marketing

Omnichannel immersive technology

Imagine you walk into your grocery store, and instead of grabbing a cart, you put on augmented reality (AR) glasses pre-loaded with an artificial intelligence shopping program. Wait, did I say walk into a store? I meant to sit down on your couch at home, put on your VR headset, and virtually shop from the…

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How Advertising Creative Affects Sales Lift

Good Creative

For every ad campaign they execute, brand and agency leaders have to decide on an array of variables: how much to spend on creative development and testing; whether to seek high reach or more precise targets; the context for the message; and how to add an element of recency to deliver the ad prior to…

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Jaguar Land Rover Dallas Wins Platinum and Gold

Jaguar Land Rover

FOR IMMEDIATE RELEASE Austin, TX – January 16, 2017 Will Mokry, a dynamic brand designer and strategist based in Austin, Texas, is thrilled to announce his recent achievements at the esteemed Hermes Creative Awards. Mr. Mokry proudly secured both platinum and gold accolades, significantly recognizing his prowess in the competitive creative landscape. The platinum-winning entry,…

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