Branding
The Power of A Custom Font Elevates Your Brand Impact
In the dynamic world of branding and design, the font you choose can profoundly impact how your brand is perceived. With the rise of digital marketing and the increasing importance of a solid online presence, the debate between custom and stock fonts has become more relevant than ever. While stock fonts are widely accessible and…
Read MoreWhere Thoughtful Consideration Meets Strategy in Logo Evolution
A logo is the visual cornerstone of a brand’s identity. Over time, businesses may need a logo redesign to stay relevant, adapt to changing markets, or reflect a brand’s evolution. Redesigning a logo is a crucial undertaking that requires thoughtful consideration and a strategic approach. By applying design thinking principles, businesses can ensure their logo…
Read MoreFlowers Davis Wins 60th Annual National GDUSA Award of Design Excellence
FOR IMMEDIATE RELEASE Austin, TX – January 12, 2024 Will Mokry, a distinguished brand designer and strategist, has been bestowed with the prestigious Award of Design Excellence by Graphic Design USA Magazine, marking a significant milestone in his illustrious career. This esteemed recognition, presented during the 60th Annual Design Competition, is a testament to Mr.…
Read MoreGenuine Allyship: Navigating Beyond Rainbow Capitalism
The LGBTQIA community has gained significant visibility and recognition, leading many brands to seek ways to align themselves with this progressive movement. However, a mere display of rainbow flags and superficial marketing campaigns can often lead to accusations of “rainbow capitalism.” To avoid this label and truly become allies, brands must embrace authenticity, inclusivity, and…
Read MoreWill Mokry Recognized by Marquis Who’s Who in America
FOR IMMEDIATE RELEASE AUSTIN, Texas — Will Mokry, Brand Director, Strategist, and founder of Will Mokry Creative, has been selected for inclusion in Marquis Who’s Who in America in recognition of his professional achievements and contributions to branding, design, and digital experience. For more than two decades, Will has helped organizations create meaningful differentiation, strengthen…
Read MoreStylescapes: Elevating Design Thinking and Outperforming Mood Boards
Effective brand design plays a vital role in capturing the attention and loyalty of customers. To stand out in a crowded landscape, businesses constantly seek innovative approaches to create compelling visual identities that resonate with their target audience. One method gaining popularity is using brand design stylescapes with a design thinking mindset. This article explores…
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