Posts by Will Mokry
Employee Advocacy on Social Media: Why It Matters More Than You Think
In Today’s digital world, a company’s social media page does more than showcase products or services—it reflects the people behind the work, the values they share, and the progress they make together. Marketing teams may lead the charge in creating content, but it’s employee engagement that can make the most significant difference. When team members…
Read MoreThe Chatbot Black Hole: Where Customer Problems Go to Die
You’ve probably been there—stuck in an endless loop with a chatbot that just doesn’t get it. You type your question, hoping for a quick answer, only to receive a generic response that doesn’t even come close. You try rewording it, clicking different options, even resorting to caveman speak—“Help. Me. Now.”—but still, nothing. The chatbot, oblivious…
Read MoreMocha Mousse™ Transforms Branding and Web Design with Depth and Sophistication
Mocha Mousse™, Pantone’s Color of the Year for 2025, is a rich and sophisticated shade that offers depth and warmth in visual design, web design, and digital marketing. Its inviting hue creates a sense of trust and elegance, making it an ideal choice for website backgrounds, branding, and digital interfaces. When paired with deep blue,…
Read MoreLike Eggs, They Look the Same but Crack Open Very Differently
At first glance, an egg may look straightforward and uniform, but its potential can go in very different directions. Some eggs are fertilized, growing into a baby chick, while others end up on our breakfast plates. Though they appear the same, their roles are distinct—one creates life, and the other provides nourishment. In the same…
Read MoreThe Power of A Custom Font Elevates Your Brand Impact
In the dynamic world of branding and design, the font you choose can profoundly impact how your brand is perceived. With the rise of digital marketing and the increasing importance of a solid online presence, the debate between custom and stock fonts has become more relevant than ever. While stock fonts are widely accessible and…
Read MoreWhere Thoughtful Consideration Meets Strategy in Logo Evolution
A logo is the visual cornerstone of a brand’s identity. Over time, businesses may need a logo redesign to stay relevant, adapt to changing markets, or reflect a brand’s evolution. Redesigning a logo is a crucial undertaking that requires thoughtful consideration and a strategic approach. By applying design thinking principles, businesses can ensure their logo…
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