Archive for October 2019
How Advertising Creative Affects Sales Lift
For every ad campaign they execute, brand and agency leaders have to decide on an array of variables: how much to spend on creative development and testing; whether to seek high reach or more precise targets; the context for the message; and how to add an element of recency to deliver the ad prior to…
Read MoreThe Real In Reality Marketing Demographics
Nielsen conducted an online survey on over 8,000 people to understand consumer attitudes towards emerging technology, with specific regard to virtual reality (VR). The survey results bode well for the near-future of the VR industry. Respondents generally showed an interest in adopting VR technology, and those most interested were found to be an attractive demographic for…
Read MoreRedesigning an Existing Website: Best Practices for Optimal User Experience and Interface Design
Websites connect businesses with their target audience. However, as technology evolves and user expectations rise, it becomes essential for websites to adapt and provide exceptional user experiences. Redesigning an existing website offers an opportunity to enhance usability, visual appeal, and overall functionality. This article will explore the best practices for redesigning a website while incorporating…
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