An article featured in the winter edition of Bright Ideas introduced readers to a new market worth an estimated $540 billion. The consumers in this market make purchasing decisions based primarily on whether a company or its products or services are good for the environment. Since then, our research has uncovered some interesting developments you should know about if you are planning to enter, or have already entered this market...Read Article

Everybody is doing it. In coffee shops, meetings, classrooms, and restaurants—tweet, tweet, tweet. Everyone is abuzz with the new social media phenomenon, Twitter. As companies flock to Twitter, some are not taking the best approach to win customer loyalty. While there are no hard and fast rules of engagement, the suggestions in this article may help you be more successful forging new customer-centric relationships...Read Article

The longer-term prospects for the global online medium continue to be bright. Led by social media, search, video and the continued online ramp up of the leading marketers, online's share of total advertising spend will continue its steady upward trend as we emerge from the current recession...Read Article

Advertising in an economic downturn is in our best interest, success and survival. For example, in the eighties, McGraw-Hill studied companies' advertising during the 1981-1982 recession. They found companies who cut advertising increased their sales only... Read Article

A new audience worth an estimated $540 billion, make purchasing decisions primarily on whether a company and its products or services are good for the environment. According to Deloitte's Annual Holiday Survey, nearly half of respondents said they would be willing to pay... Read Article

Local Designer and Art Director, Will Mokry, former Advertising Art Director for austinwoman magazine, has won the Gold in a national design competition with more than 1,600 entrants. Mokry, founder and owner of Will Mokry Design... Read Press Release

Will Mokry, founder and owner of Will Mokry Design, has announced that he and his company partners with Land Rover Austin for the fourth consecutive year... Read Press Release